"Price tag" attacks
Settler movement's own label for reprisal attacks on Palestinians and their property, in use since ~2008.
What it signals
An organized doctrine of collective punishment with its own brand name — the existence of the term proves premeditation and pattern.
How to answer
When settler violence is called spontaneous, point to the fact that it has a name, a logic (make every Palestinian 'pay' for anything), and a two-decade record Yesh Din tracks.